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The first term you need to know is crawling 🐛 Google crawls public webpages to look at the content, follow page links, and bring data back to the servers at Google. A Quick Introduction on How Google Gathers and Tracks Information on the Web

We want to share our knowledge to demystify how Google SERP ranking works. We’ve been creating custom websites and writing content that rank on Google SERPs for over a decade. To understand SEO (Search Engine Optimization) it’s important to understand how Google works to determine which sites and pages rank on its SERP.Īs SEO strategists and digital marketers ourselves, the team at Lifted Logic is always down to talk tech when it comes to anything to do with our industry. In turn, you hope to create leads for your business to gain more customers, and therefore, more profit. If you’re familiar with SEO, you know that SERP ranking (namely, Google SERP ranking) is essential to drive organic traffic to your site.